Transformative Coaching Experience

Empowering leaders to break barriers and achieve personal and professional growth with clarity and confidence.

Sammy Matebane has been involved in Corporates for 26 years spanning from a graduate trainee up to CEO level including being executive director and board member of 5 companies. Has vast experience of corporate startups, private and public enterprises and has established many entrepreneurial ventures of which some worked successfully and others not, thus learning in the process using his Masters in Business Administration qualification focusing on entrepreneurship. Sam has developed leadership expertise and strategy development experience through working in different unionized companies, difference sectors from electricity generation, fmcg, paper making, transport and bottling industries, managing staff from bottom to the c-suite offices. Sam has been very innovative in his approach to life and this shows in the interventions he led and qualifications he has.

Qualifications in personal development came as a result of reframing challenges to opportunities and has helped myself and many others to break through our limiting beliefs, align with our values and reach lasting success in our lives. I am here to help others using my experience and expertise in everything I do.

About Sam Matebane

I became a coach because I climbed the corporate ladder in South Africa—and found that success didn’t come with connection. Most of the time, I felt isolated. The demands placed on me were often double what others faced, and I had to work extremely hard to prove myself. Along the way, I sought help—and that’s when I discovered the power of personal development.

Getting support changed everything for me. It planted a seed. I began to feel a deep burden to support others, especially those younger or still finding their way. I wanted to make their journey lighter, to help them improve their relationships at home and at work, and to show them that they didn’t have to suffer in silence.

I've experienced rejection, fear of not being enough, and moments of deep disrespect. I’ve been in tough, even ugly situations. One defining moment came when I had to fire 104 employees—an experience that shifted how I viewed leadership and people forever. That was my turning point.

I knew then that I needed a new mindset—not just about business, but about people. That moment started my journey into coaching, and I’ve never looked back.